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Online gaming durante la pandemia

With consumers in many nations across the world confined to home to help contain the outbreak of the coronavirus there is some anticipated change in online behaviour. The gaming category is one such example where an uplift was observed in all EU5 categories....
100% - ights/Blog/Online-gaming-during-the-pandemic

Streaming on Connected TVs Increases During Coronavirus

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
99% - ights/Blog/Streaming-on-Connected-TVs-Increases-During-Coronavirus

Comscore Reveals how the Pandemic has Changed Consumer Behavior

What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? Have consumers paused major life events? What will the...
99% - ights/Blog/Comscore-Reveals-how-the-Pandemic-has-Changed-Consumer-Behavior

OTT Streaming Increases during Coronavirus Pandemic

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
99% - fts/OTT-Streaming-Increases-during-Coronavirus-Pandemic

NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting opportunity to reach a highly engaged audience in a fun...
99% - ights/Blog/NCAA-Basketball-Tournament-Sparks-Marketing-Madness

Winter Athletes Skyrocket on Social

Athletes from winter sports have been taking over social media in the past few weeks, with spikes in engagement and followers.
99% - ights/Blog/Winter-Athletes-Skyrocket-on-Social

Planning For Life After The Pandemic

As consumers across Europe have had to re-engineer their daily routines due to the pandemic, we have clearly seen the effects of Coronavirus on online visitation. Some categories have shown high growth in engagement, while others have dropped significantly....
99% - ights/Blog/Planning-For-Life-After-The-Pandemic

The Next Evolution of Media Consumption

This article is part of a series of insights that show a Canadian digital perspective on the impact of the COVID-19 pandemic on consumer behavior.
99% - ights/Blog/The-Next-Evolution-of-Media-Consumption

As US Economy Begins to Reopen Digital Consumption Remains High

As states take steps toward reopening and Americans begin resuming some normal activities, new data from Comscore show that digital consumption is still well higher than it was pre-coronavirus. While digital consumption peaked in late April and has slowly...
99% - ights/Blog/As-US-Economy-Begins-to-Reopen-Digital-Consumption-Remains-High

CES Highlights Test

Take a look at some of Comscore's top highlights from CES 2025.
99% - fts/CES-Highlights-Test