Search for "what does imitation" returned 704 matches

What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
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RIPGRPs Evolving the Metrics That Move Us Forward

TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
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Local Is Where Currency Begins

Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets...
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The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
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Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
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Currency for How Media Actually Works Today

The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can adapt to the new realities of today’s fluid, fragmented,...
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CIMM East Highlights and Currency Clarity

The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry in motion, one that has moved from talk to transformation.
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Mastering Health Advertising in a Privacy-Centric World

The advertising landscape is undergoing a significant shift towards privacy-conscious practices.
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Flexible by Design

If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
46% - ights/Blog/Flexible-by-Design

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
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