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Understanding and Impacting the Consumer Journey with TripAdvisor
TripAdvisor wanted to help their brand and marketing partners better understand, quantify and ultimately impact the path to purchase through more effective and efficient online advertising.
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fts/Case-StudiesX/Understanding-and-Impacting-the-Consumer-Journey-with-TripAdvisor
Cómo Comscore ayuda a El Heraldo de México a alcanzar sus objetivos estratégicos
El Heraldo de México, un periódico fundado en 1965 que tuvo su lanzamiento digital en 2018, buscaba trabajar en el fortalecimiento de la marca para comenzar a llegar a posiciones de liderazgo y diferenciarse de los diferentes medios regionales o estatales.
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ights/Blog/Como-Comscore-ayuda-a-El-Heraldo-de-Mexico
Duoc UC y la profesionalización de la industria publicitaria
La Escuela de Comunicación del prestigioso instituto profesional chileno Duoc UC logró potenciar la integración laboral de sus estudiantes al capacitarlos de manera anticipada en herramientas de análisis digital que garantizaran un mejor desempeño profesional.
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ights/Blog/Duoc-UC-y-la-profesionalizacion-de-la-industria-publicitaria
Branded Content, de publicidad artesanal a publicidad optimizada
La alianza estratégica basada en Branded Content entre uno de los diarios más importantes de México, El Universal, y la marca de lujo y alta tecnología en automóviles, Mercedes-Benz permitió sintetizar toda la información de la acción de Mercedes-Benz...
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ights/Blog/Branded-Content-de-publicidad-artesanal-a-publicidad-optimizada
Sizing global sports audiences through contextual insights
A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
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e-Studies/Sizing-global-sports-audiences-through-contextual-insights
Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM
Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
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e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM
Making a Splash at Super Bowl LIII with Pepsi and bubly
What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
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e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly
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