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comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital...
82% - ights/Press-Releases/2010/10/comScore-ARS-Research-Highlights-Importance-of-Advertising-Creative-in-Building-Brand-Sales

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising...
75% - ights/Press-Releases/2011/1/comScore-ARS-Research-for-Canadian-Market-Shows-Strong-Correlation-Between-Creative-Strategy-and-Performance

comScore Profiles Digital Music Player Owners

Owners of Digital Music Players Represent an Attractive Audience for Consumer Electronics Advertisers
73% - ights/Press-Releases/2006/11/comScore-Profiles-Digital-Music-Player-Owners

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed...
70% - ights/Press-Releases/2015/1/comScore-Brings-Independent-Metrics-to-Programmatic-Buying-to-Elevate-Quality-Inventory-and-Trust-in-Transactions

comScore Expands Industry Trust Solution for Programmatic to 44 Markets Around the Globe

comScore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
68% - ights/Press-Releases/2015/4/comScore-Expands-Industry-Trust-Solution-for-Programmatic-to-44-Markets-Around-the-Globe

Comscore Launches Certified Deal IDs in Magnites SSP

Comscore Certified Deal IDs, initially available through Magnite's supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective...
68% - ights/Press-Releases/2025/5/Comscore-Launches-Certified-Deal-IDs-in-Magnites-SSP

Comscore and Adelaide Expand Access

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s premium sell-side supply including many...
68% - ights/Press-Releases/2025/6/Comscore-and-Adelaide-Expand-Access

comScore Selects Imperium’s RelevantID for Enhanced Respondent Validation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has selected Imperium’s RelevantID® to provide survey participant duplicate respondent screening. This third party digital fingerprinting tool will provide...
67% - ights/Press-Releases/2010/7/comScore-Selects-Imperium-s-RelevantID-for-Enhanced-Respondent-Validation

comScore Launches Activation Solution Suite

comScore today announced the launch of Activation, a new product suite that helps advertisers, agencies and media companies efficiently reach the right audiences at the right time while ensuring ad delivery in relevant and brand safe content.
65% - ights/Press-Releases/2017/9/comScore-Launches-Activation-Solution-Suite