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State of Digital in Vietnam

APAC has the majority of global internet users, garnering 65% of market share. The digital population in Vietnam is growing, with this growth primarily driven by mobile.
0% - ights/Presentations-and-Whitepapers/2019/State-of-Digital-in-Vietnam

Stereotypes in Advertising A help or a hindrance

This blog series will provide a few highlights regarding each myth, starting with the impact of stereotypes in advertising. Read the full report for more details.
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Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ...
0% - ights/Press-Releases/2019/8/Comscore-and-PlaceIQ-Launch-New-Solution-to-Link-TV-and-Digital-Campaigns-to-Moviegoing-Behaviors

WTF is Influence Anyway

Consider the scale of influence on social. Almost 70% of Americans today are following at least 1 influencer and at the same time we're seeing phenomenal volume this year.
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Top 5 News Information sites on India general election results day

The 2019 Indian general election was held in seven phases from 11 April to 19 May 2019, with the results released on 23 May 2019. Analysing the top sites in the News/Information category based on different metrics on results day, we see differences in...
0% - ights/Blog/Top-5-News-Information-sites-on-India-general-election-results-day

Comscore Receives First-Ever Certification for Mobile Web Viewability

RESTON, VA, August 8, 2019 – Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that its validated Campaign Essentials™ (vCE®) solution is the first product to receive ABC certification...
0% - ights/Press-Releases/2019/8/Comscore-Receives-First-Ever-Certification-for-Mobile-Web-Viewability

Comscore Continues to Gain Momentum and Market Share in Local Markets Signaling Broader Shift in TV Measurement

More than ever, advertising industry stakeholders are seeking sophisticated measurement tools that enable them to understand and reach today’s modern consumer, particularly at the local level. That’s why Comscore (Nasdaq: SCOR), a trusted partner for...
0% - ights/Press-Releases/2019/8/Comscore-Continues-to-Gain-Momentum-and-Market-Share-in-Local-Markets-Signaling-Broader-Shift-in-TV-Measurement

Comscore ListenFirst Media Announce Partnership to Deliver Cross Platform Branded Content Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that ListenFirst, the most comprehensive social media analytics solution for big brands, will provide measurement for Comscore’s Branded Content...
0% - ights/Press-Releases/2019/8/Comscore-ListenFirst-Media-Announce-Partnership-to-Deliver-Cross-Platform-Branded-Content-Measurement

Comscore Reports Second Quarter 2019 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2019.
0% - ights/Press-Releases/2019/8/Comscore-Reports-Second-Quarter-2019-Results

Measuring and Optimizing Programmatic KPIs

As advertising strategies continue to evolve, it’s critical for marketers to select, measure and optimize the right performance indicators – particularly in programmatic. Comscore’s trusted partners share their thoughts on how to best gain a complete,...
0% - fts/Case-StudiesX/Measuring-and-Optimizing-Programmatic-KPIs