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Activating Comscore Segments for Improved ROI

Comscore Activation helps media buyers drive more strategic, impactful targeting for improved campaign performance. Hear our partners share how Comscore’s audience and contextual segments have enabled brands and agencies to improve ROI in programmatic....
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Selecting Segments Amid Programmatic Clutter

Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and characteristics agencies and brands should consider...
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Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers should consider and leverage both strategies for best...
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Pioneering the Next Frontier in Programmatic

Programmatic continues to change how brands and agencies approach advertising. What might be the next development or trend? Comscore’s trusted partners share their thoughts on the next frontier in programmatic.
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Understanding and Impacting the Consumer Journey with TripAdvisor

TripAdvisor wanted to help their brand and marketing partners better understand, quantify and ultimately impact the path to purchase through more effective and efficient online advertising.
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AI Versus the Meme

Our Director of Data Science, Sarthak Dasadia Ph.D. unpacks the challenges of using Artificial Intelligence to analyze social data. It says something about the Shareablee community that no other session at our INTERACT Summit generated as much buzz as...
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Comscore Sets Date to Announce Second Quarter 2019 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it plans to hold a conference call on Tuesday, August 6 at 5:00 p.m. ET to discuss its financial results for the quarter...
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Media and Advertising: The Past, Present and Future

Comscore is celebrating its 20th year in business. To help us commemorate the occasion, some of our trusted partners and clients were gracious enough to share their thoughts on how the media and advertising industry has evolved since 1999 – and what the...
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Media and Advertising: The Past, Present and Future

Comscore is celebrating its 20th year in business. To help us commemorate the occasion, some of our trusted partners and clients were gracious enough to share their thoughts on how the media and advertising industry has evolved since 1999 – and what the...
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The Changing State of Privacy

Anyone doing business in the United States needs to be across the changes to consumer privacy laws coming into effect at the start of next year. Our chief outside counsel Jeff Neu provides a complete wrap of the state of play in this comprehensive overview
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