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Reaching the Elusive OTT Consumer

In the midst of a continually fragmenting media landscape, advertisers need a holistic view of consumer behavior to better understand and reach target audiences. But some audiences – like OTT streamers – have historically been more challenging to reach...
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comScore publica el informe 2018 de los comportamientos digitales que impactan la industria de viajes en Europa

comScore today announced it has published its 2018 “EU Travel Report,” which uses multi-platform data from five European countries (France, Germany, Italy, Spain and the UK) to highlight online trends impacting the travel sector, outlining key differences...
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comScore Announces Date for First Quarter 2018 Financial Results

comScore, Inc. (OTC: SCOR) today announced that it plans to hold a conference call on Wednesday, May 9 at 5:00 p.m. ET to discuss its financial results for the quarter ended March 31, 2018.
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comScore Seals Deal with Paramount Pictures

comScore today announced Paramount Pictures Corporation has subscribed to distribution software, Theatrical Distribution System (TDS), part of comScore’s Hollywood Software Suite of Solutions.
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comScore Announces Appointment of Bryan Wiener as Chief Executive Officer

comScore today announced the appointment of Bryan Wiener as chief executive officer. A current member of the comScore board of directors, Wiener brings more than 25 years of leadership experience in the media and technology industry to his new role as...
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comScore Received Innovation Award from Skillsoft and SumTotal

comScore was honored at Perspectives 2018 as winner of Learning Program of the Year
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UPS Study Purchases From Marketplaces Nearly Universal Retail Now Global As E Commerce Shoppers Cross Borders

Online shoppers across the globe are buying from marketplaces and international retailers, relying more on digital devices and seeking alternate delivery options, according to the global UPS Pulse of the Online Shopper study.
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Smart Speaker Penetration Hits 20 Percent of US Wi Fi Households

At the beginning of December, I presented a webinar on the “Future of Voice.” At that time, the penetration of smart speakers was slightly more than 13 percent. Recently-released comScore Connected Home data from February show the penetration of smart...
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comScore SDK


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comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

comScore today announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK.
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