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Descifrando el consumo de Connected TV

Comscore, IAB Uruguay y CUAM presentan las últimas tendencias y conocimientos sobre Connected TV (CTV), addressable advertising y el contenido Over-the-top (OTT) en el país.
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Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
0% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content

Social Media Shines as Mobile Rises for Accommodation Content

Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
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Comscore TV empowers advertisers

Comscore TV reporting empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
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Comscore UX Journey

Comscore UX Journey helped credit card issuers to deep-dive into customer experiences on selected topics to determine their market position and future-proof their products
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Comscore Digital Data Helps Retailers Discover Their Incremental Reach against competitors

Comscore TV empowers advertisers to identify stations that have an affinity for reaching their retail brand’s audiences
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Comscore TV Local for Gaming Platform

Comscore TV local reporting empowers advertisers to identify stations that most reach their video game brand’s target audience
0% - e-Studies/Comscore-TV-Local-for-Gaming-Platform

Comscore Social Insights Gaming Platform

Comscore Social Insights helped showcase incremental reach ​for gaming platform's social audience
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Crafting Gamer Audiences with Comscore’s Plan Metrix

Comscore digital insights help Maybelline understand their target audience with deeper psychographic targets​.
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Comscore Credit Card Servicing

Comscore Credit Card Servicing & Rewards Benchmarker helped a credit card issuers to gain competitive insights and identify opportunities to drive further engagement.
0% - fts/Case-Study-Drafts/Comscore-Credit-Card-Servicing