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Earth Day 2011 Top 10 Green Properties Worldwide

In honor of Earth Day, we took a look at the top properties in the Green category worldwide. The annual Earth Hour (March 26) encouraged people to 'go beyond the hour', sending a record 60.4 million people to visit a Green site in March (up 5 percent...
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LinkedIn Thrives Across All Markets

LinkedIn's audience has grown across all markets when comparing data from March 2010 to March 2011. On a worldwide scale, the social networking site for business professionals has seen a growth of 65 percent, from 48 million users in March 2010 to 79...
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Traffic from Facebook to Top Newspaper Sites Nearly Doubles Since Last Year in Europe

In June 2011, Facebook accounted for at least 7.4 percent of traffic going to the top five Newspaper sites in Europe. The German publication Bild.de, which ranks as the third most popular newspaper site in Europe, saw the most incoming traffic from Facebook...
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Top 10 Global Sports Markets

Online sports content appeals to audiences across the globe. Analysis of top online sports markets based on the percentage of users that visited the Sports category showed that the U.S. led markets in May 2011. During the month, 70.7% of U.S. online...
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Online Retail: UK and Ireland Lead the Way in Europe

Nearly 80 percent (314.6 million users) of the European internet audience accessed online retail sites in May 2012. A look at the top 10 markets for penetration of these sites showed the UK (94.2 percent reach) and Ireland (93.8 percent) leading the way....
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Day 2 comScore at the Games

Visitors to sports sites increased by 23% over the past year to 655 million global visitors in June 2012.
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Top Mobile Activities in the US EU5 and Japan

An analysis of the top mobile activities across the U.S, Europe and Japan revealed varying degrees of mobile usage across activities. In many cases, mobile users in Japan displayed the strongest propensity for mobile media usage across categories.
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Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women.
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Top Global Markets for Blogs

Many of the top markets for blog usage are in Asia. Global analysis of the Blog category revealed that Japan led all markets in blog engagement in June 2011, with the average visitor in Japan spending more than an hour (62.6 minutes) on blogs during...
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Facebook Shows Strong Growth Over Past Five Years

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached...
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