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Relative Errors in Television Audience Measurement The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
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The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
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comScore and Buddy Media Join Forces to Help Brands Improve Social Marketing Optimization and Measurement

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced a strategic partnership to help brands and agencies...
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comScore Releases December 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per viewer....
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comScore Introduces Validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign...
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comScore Releases September 2011 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 65.3 percent of search queries...
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comScore and Telefonica Germany Announce Results of Connected Europe Study

comScore, Inc. (NASDAQ: SCOR) and Telefónica Germany presented the results of a study showing the shift in media consumption triggered by smartphones, tablets and other connected devices at the DLD (Digital Life Design) conference in Munich. To download...
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comScore Announces Date for Fourth Quarter and Full Year 2011 Financial Results

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its fourth quarter and full year 2011 financial results before U.S. financial markets open on Tuesday, February 14, 2012. In conjunction with this...
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YouTube Accounts for At Least 34 Percent of All Videos

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released inaugural data on worldwide online video viewing from the comScore Video Metrix service. The report found that nearly 1.2 billion people age 15 and older watched 201.4...
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comScore-Releases October 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer....
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