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Audiencia digital

The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
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Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service....
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comScore Releases January 2012 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 66.2 percent of search queries...
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comScore Releases February 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.
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comScore Releases the 2012 Mobile Future in Focus Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore,...
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comScore Reports July 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2012. The study surveyed...
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Linda Abraham presents "Connected Europe" at DLD 2012

Linda Abraham, CMO & EVP, comScore, Inc. presents the results of "Connected Europe: How Smartphones and Tablets are Shifting Media Consumption".
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comScore Releases White Paper The Economics of Online Advertising

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a white paper entitled “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics.” The white...
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comScore Releases July 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad...
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Getting the Most out of the Games How Campaign Optimization Can Drive ROI

Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games....
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