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comScore Acquires Nedstat, Global Analytics and Online Optimization Provider

Today, comScore announced the acquisition of Nedstat, an online analytics and optimization firm. Based in Amsterdam, the Netherlands, Nedstat has a proven track record of helping companies improve the effectiveness and profitability of online marketing...
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How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate

A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.”
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Live Streaming Video Jumps 600% in Past Year

Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit...
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Page Load Performance Can Affect Consumer Behavior: How Does Your Site Measure Up?

I am very excited to announce that comScore recently introduced a new capability for measuring page load data, which allows Web site operators to benchmark the performance of their sites vs. their competitors. This new capability was made feasible through...
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How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but...
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Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!

Twitter seems to be just about everywhere these days, infiltrating pop culture and challenging traditional communication channels as people answer the simple Twitter question, “What are you doing?” Many people have hopped on the Twitter bandwagon - from...
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Digital Analytix First to Comply with IAB and ABCe Terminology Guidelines for Counting Audience Size

Yesterday I wrote about comScore’s exciting global launch of Digital Analytix, our next generation web analytics platform that aims to overcome many of the most chronic and acute pain points of web analytics professionals today. Digital Analytix delivers...
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Changes in the Search Landscape and How They Impact Search Measurement

comScore will publicly release May qSearch data tomorrow, tracking the market share of all the major search players in the industry. We have been publishing search reports since 2003 and have watched (and tracked) many changes in the industry as it has...
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Traffic With Sleeves

Recently, a certain blanket with sleeves - otherwise known as the Snuggie - has become a national phenomenon, infiltrating pop culture with its ubiquitous infomercial, celebrity Snuggie sightings and Facebook groups.
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Cricket World Cup Rivets the Indian Online Population During Final Matches

Recently, comScore released data that showed online traffic in India experiencing a surge in the first few weeks of the 2011 Cricket World Cup. In the last few weeks of the World Cup, visitation to top cricket sites continued to see a sustained peak in...
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