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Extrayendo el valor de la informacion en el Turismo

El pasado 23 de mayo, asistimos al Congreso de Marketing Turístico Travel Update 2024 en el Golfo de Morrosquillo, Colombia. Este evento se ha consolidado como un espacio fundamental para la capacitación y el desarrollo profesional en la industria turística.
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Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
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Streaming en Mexico

La adopción de servicios de streaming y el uso de dispositivos de Connected TV (CTV) están experimentando un rápido crecimiento en México, según revela el último estudio de Comscore, patrocinado por Sirpocal, OMG, Pluto TV, Roku, Canela Media, Kivi, Mercado...
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Unlocking the future of Cross-Platform measurement

Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female Awards! The event also showcased innovative solutions...
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Highlight numeri social: Eurovision Song Contest 2024

The 68th edition Eurovision Song Contest in the Malmö Arena, Sweden, where Switzerland with the song "The Code", performed by Nemo won.
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Unlocking Potential at the Upfronts

While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...
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The strategic leap to unlock India s total digital audience measurement

On May 9, 2024, the Comscore Interact India took place in Mumbai and served as a pivotal gathering between clients and other industry leaders. This exclusive session underscored the transformation in internet users’ digital consumption, the challenges...
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Comscore Reports First Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
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Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power...
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Use Comscore Campaign Ratings to Validate Audiences With Precision In-Flight

A global alcoholic beverage brand uses CCR as currency to ensure LDA compliance.
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