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Spain Top 20 October 2014


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How Mobile is Transforming Holiday Shopping

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving...
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comScore Announces Launch of Media Metrix MultiPlatform in Brazil to Provide Unduplicated Accounting of Audience Size Across Multiple Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of Media Metrix® Multi-Platform in Brazil, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and...
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comScore Reports October 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2014. Apple ranked as the top smartphone manufacturer...
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Viewability and In-Target Key Learnings for Media Buyers and Sellers

The introduction and subsequent adoption of viewability and in-target measurement wields the promise of radically improved digital campaign performance, but it has also created a variety of challenges as the industry shifts toward new standards for valuing...
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Cyber Monday Exceeds 2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest US Online Spending Day in History

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 31 days of the November-December 2014 holiday season. For the holiday season-to-date,...
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Germany Top 20 October 2014

In October 2014, Germany’s 55.8 million Unique Visitors spent nearly 87 billion minutes online – a strong Month-on-Month increase of 7%. 84% of all users who consumed online content via PC or laptop also watched online videos, marking a 2014 record in...
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Sweden Top 20 October 2014

The start of Christmas season is a possible factor in the audience increase among Sweden’s online retailers: both Amazon Sites (also including sites such as imdb.com) and eBay (including Tradera) saw strong traffic increases in October 2014, as did their...
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Finland Top 20 October 2014

In October 2014, Finland’s 3.6 million online users spent over 4.5 billion minutes (a 10% increase in comparison to September) surfing the web via their PCs or laptops.
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Lecciones Aprendidas en Publicidad Digital

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
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