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Measuring What Matters in Social Media

There are many reasons for embarking on a social strategy: to create buzz and brand awareness, to generate leads, to increase customer loyalty and satisfaction, and to drive website traffic.
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comScore Partners with Shareablee

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a partnership with Shareablee to provide comScore clients with social media benchmarking and competitive intelligence insights.
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Asia-Pacific: One Region, Many Audiences

The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest...
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Taking Pictures of Products Is Main In-Store Activity for French Smartphone Owners

There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 percent of these French smartphone users took a picture...
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comScore Reports September 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013.
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Healthcare gov Traffic is Up Slightly But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th.
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comScore validated Campaign Essentials Has Strong Adoption Among Advertisers Agencies and Publishers in Canada

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that validated Campaign Essentials™ (vCE®) continues to gain strong adoption in Canada and measured approximately 12 times as many impressions as its nearest ma rket...
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92 Percent of US Time Spent with Photos Occurs on Mobile vs Just 25 Percent for Portals

As of August 2013, the digital platforms that users consumed media on proved to be heavily influenced by the type of content they engaged with.This finding supports the idea that people prefer different devices for accomplishing different online activities...
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comScore Media Metrix Ranks Top 50 US Web Properties for September 2013

Schools were officially back in session in September, causing traffic to jump at Education and Retail sites. Major news developments around the impending U.S. government shutdown had Americans visiting the Political News category for the latest coverage.
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2013 Auto Insurance Shopping Report

The 2013 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers shopping for auto insurance online.
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