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Facebook Shows Strong Growth Over Past Five Years

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached...
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Next-Generation Strategies for Advertising to Millennials

This webinar includes ground-breaking research from comScore, revealing the most effective strategies brands can undertake to reach Millennial consumers.
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Accenture comScore and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In Store Purchase Behavior

A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand...
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Mobile Media Usage Sees Strong Growth Across EU5

In October 2011, 76 percent of smartphone owners in the EU5 were mobile media users, meaning that they browsed the mobile web, accessed applications, or downloaded content. The impressive 62 percent growth in the total number of mobile media users in...
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comScore Announces Date for Fourth Quarter and Full Year 2011 Financial Results

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its fourth quarter and full year 2011 financial results before U.S. financial markets open on Tuesday, February 14, 2012. In conjunction with this...
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comScore and Telefonica Germany Announce Results of Connected Europe Study

comScore, Inc. (NASDAQ: SCOR) and Telefónica Germany presented the results of a study showing the shift in media consumption triggered by smartphones, tablets and other connected devices at the DLD (Digital Life Design) conference in Munich. To download...
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BlackBerry Users More Likely to be Older and Affluent

The mobile industry is buzzing with news of a CEO shuffle at RIM, leading us to take a closer look at today's BlackBerry user. When compared to an average smartphone owner, BlackBerry users are more likely to be older, possess higher household income...
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In Europe, 10 Percent of Newspaper Visits Preceded by Facebook

In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. An analysis of the sites visited by Europeans prior to visiting the top 5 Newspaper sites shows at least 10 percent of visits...
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Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights...
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comScore Introduces Validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign...
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