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Young Males Dominate Online Video Viewing in EU5

Online video consumption in the EU5 is heavily skewed towards men and younger users. In January 2011, males accounted for 65% of time spent consuming online video (compared to 53% of time spent on the internet as a whole). Younger males between 15-34...
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7 of 10 Indian Web Users Watch Online Video in a Month

comScore today released its latest study on online video viewing in India based on data from its comScore Video Metrix service, which was launched in India earlier this year. The report found that 30.2 million online users in India watched online video...
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comScore Reports January 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2011. The study...
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Emerging Auto Insurance and Aggregator Sites Attracting Meaningful Share of Online Auto Insurance Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of an expanded competitive set of insurers and aggregator sites for its online auto insurance benchmarker. In Q4 2010, these additional sites accounted...
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Social Networking Accounts for 1 of Every 4 Minutes Spent Online in Argentina and Chile

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study of the most popular online activities in Chile and Argentina. The study found that in both markets, Social Networking now accounts for more than...
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Physicians Most Likely to Reach Health-Related Content through Natural Search and Direct Navigation

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement™ Solution, the...
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Facebook and Twitter –Most European Users Between 15-24 Years Old

The profile of social networking users in Europe reveals an audience that generally skews younger, with 15-24 year olds representing 25.3 percent of users, followed closely by 25-34 year olds at 24.3 percent. While the breakdown of European visitors to...
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Facebook is Nr.1 Social Network in 15 of 18 European Markets

By the end of 2010, Facebook was the leading social networking site in 15 of the 18 European markets. Only the Netherlands, Poland, and Russia have other social networks – in each case a home grown site – with audiences larger than Facebook.
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Email still Popular Among the Older Generation in Europe

The comScore 2010 Europe Digital Year in Review is now available for download. Email, Instant Messengers, Portals and Social Networking sites show that there are slight differences between age groups. The younger generation aged 15-34 are increasingly...
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Groupon Contributes to Significant Growth for Coupon Sites in Europe

The total number of people using coupon sites in Europe in a month grew 162 percent to 34.9 million visitors in December 2010 when compared to the prior year. The sizeable growth can largely be attributed to the emergence of Groupon, which was not a significant...
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