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comScore Reports March 2010 US Mobile Subscriber Market Share

comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period ending March 2010 compared to the preceding three-month period. The report ranked the leading mobile...
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comScore ARS Reports Decline in Loyalty for Many Consumer Goods Brands During Recession

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the March 2010 results of a study on brand loyalty among consumer goods products, showing a significant decline in consumers’ allegiance to their favorite brands during...
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GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown...
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comScore Releases March 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2010 data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched online video during the month. YouTube delivered...
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The Resurgence in the U.S. Online Auto Insurance Industry

To say that the U.S. online auto insurance industry grew last year would be an understatement. It didn’t just grow – it erupted like Iceland’s Eyjafjallajokull volcano. Ok, maybe I’m being a little dramatic, but it certainly seemed that way in light of...
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comScore Releases 2010 U.S. Online Auto Insurance Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2010 U.S. Online Auto Insurance report, based on behavioral data from comScore’s 1 million person U.S. panel and a survey of more than 2,000 U.S. Internet users...
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U.K. Online Video Viewing Up 37 Percent During Past Year


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comScore Announces Date for First Quarter 2010 Financial Results

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its first quarter 2010 financial results after U.S. financial markets close on Wednesday, April 28, 2010. In conjunction with this announcement, management...
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Mobile Mapping and Direction Services Post Strong Increases Across Europe


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2010 Online Auto Insurance Report

comScore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage with insurance companies both online and offline, industry...
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