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2024 State of Programmatic Report

This exclusive report provides a comprehensive analysis of the current state of the programmatic industry, offering insights into market trends, technological advancements, and emerging challenges.
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2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
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Proximic by Comscore Releases 2025 State of Programmatic Report

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its third annual State of Programmatic Report for 2025. A key finding shows...
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Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies
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The benefits of impressions-based buying


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Maximizing the value of ad buys with Secret Weapon Media Agency

Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
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How WBRE-TV used Comscore to help clients recruit

WBRE-TV, a local NBC affiliate in Wilkes-Barre, used Comscore data to win new business in an entirely new industry: blue collar job recruiting
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Increasing in-target delivery with Centro

Comscore pre-bid insights substantially increased in-target delivery for Cento clients
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Privacy

Comscore is committed to privacy and the responsible use of information. We strive to promote transparency by creating, publishing, and adhering to privacy policies across our products, services, and practices.
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2023 State of Streaming

Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
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