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Technology Sites Have Highest Reach Amongst 55 Plus Year Olds in Europe

Technology sites reached over 77 percent of the total European internet audience in June 2011. A demographic analysis of the category showed that the highest reach appeared amongst the 55+ year olds, with over 80 percent of the age group visiting a technology...
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Global Audience Analysis for Top Retail Sites

A recent comScore report analyzed some of the largest global retail and auction sites with a specific look at how these sites are penetrating various geographic regions.
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Health Sites Reach 2 in 3 Americans Monthly

Over the past three years, Health sites have seen a significant increase in visitation in the U.S. that outpaces even the growth of the Internet. In June 2011, 139.1 million unique visitors went to Health sites - up 60 percent from 86.9 million visitors...
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Who Is Watching Video on Their Mobile

For the three month average period ending June 2011, more than 16 million mobile users in the U.S. watched TV or video on their mobile phones. Males made up a significantly larger percentage of the mobile TV/video viewing audience (61.8%) compared to...
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Newspapers Magazines Most Likely Source of QR Code Scanning in the US

comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population...
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More than 1 in 3 US QR Code Scanners has a Household Income of Dollar 100k

comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population...
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70 Percent of UK Male Smartphone Owners Use Email on the Go

In the UK, 72 percent of PC users checked their emails online during June 2011 and nearly the same percentage of smartphone users accessed email services on their mobile device (67 percent).
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Exposed Facebook Fans by Worldwide Region Starbucks Southwest and Bing

The chart below clearly illustrates how brands may be reaching Fans across the world with brand impressions on Facebook. Starbucks has a diverse base of exposed Fans across all five global regions, with North America accounting for less than 30 percent...
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Google Plus Reaches 20 Million Visitors in 21 Days

comScore recently released a first look at visitation to Google+. As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks.
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Googles UK Smartphone Audience Grew by 634 Percent Since May 2010

The rising adoption of smartphones in the UK has created a very competitive landscape for the top 3 mobile operating systems, Apple, Google and Symbian.
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