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Is Pinterest the Next Big Social Network in Europe?

Pinterest.com has created a lot of buzz in the US, and it appears to be working its magic in the large EU markets as well. From May 2011 onwards, when the site began meeting our minimum reporting standards, the growth rate for visitors has been in the...
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Mobile Driving Majority of Growth for Leading EU5 Social Networks

Social Networks attracted an audience of nearly 171 million unique visitors via computers during March 2012, seeing an increase of 8 percent over the past year in EU5 (France, Germany, Italy, Spain and the UK). Nearly 66.9 million mobile users accessed...
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Are British Men More Interested in Politics

In the UK, Politics Sites attracted 4.9 million unique visitors during March 2012. A demographic breakdown of the people visiting such sites shows that 23.7 percent of the audience are between 25-34 years old, accounting for the largest share across all...
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Weather A British Obsession Moves Online

In the UK, nearly 10.6 million unique visitors went online to check the weather in April 2012; a strong increase of 20 percent compared to the previous month. The top 5 weather sites saw double digit growth rates, showcasing the Brits’ penchant for knowing...
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Turkey and Ireland Have Highest Penetration of Sports Sites in Europe

Nearly 177.1 million internet users (45.8 percent reach) in Europe visited a Sports site in February, representing an increase of 15 percent in the past year. Sports sites reached 70.7 percent (16.4 million users) of the internet audience in Turkey, the...
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Android Accounts for Majority of Japan’s Smartphone Market

More than 19.3 million people in Japan owned smartphones during the three months ending in February 2012, up 28 percent versus November. Android’s share of the smartphone market reached 61.4 percent, while Apple ranked second with 34.2 percent of the...
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Online Newspaper Audiences Grow Ahead of French Elections

Over the past few years Le Figaro and Le Monde have fought for the crown of the largest online newspaper in France. In the last 15 months alone, the top spot changed hands 8 times. In February 2012, Le Figaro led the Newspaper category in France, having...
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In UK, Time Spent Reading Newspapers Online Vastly Varies by Household Income

In March 2012, 28.3 million UK unique visitors accessed newspaper sites online and spent an average of 38.0 minutes per visitor.
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UK YouTube Viewers are Avid Music Fans

In the UK, over 34 million viewers watched an average of 228 videos per viewer during February 2012. YouTube.com accounted for 87.9 percent (29.9 million) of the online video audience, making Google Sites the top online video property.
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Day 1 comScore at the Games

4.3 million people visited London2012.org globally in June 2012. The site had the highest penetration in the UK (6.2% reach) while Spain ranked first for engagement (12.2 minutes per user).
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