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Display Ad Click-Through Behavior


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Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about...
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Mobile Media Users More Response to Advertising


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China is The World's Largest Mobile Market


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US Online Video Usage


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2008 Guidance


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Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at...
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Anheuser-Busch King of Ads at Super Bowl


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Microsoft Bids on Yahoo!


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Top US Web Sites based on Ads


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