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Day 8 comScore at the Games


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Day 3 comScore at the Games

143 million people around the world watched an average of just under 20 videos each in June 2012.
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Day 4: comScore at the Games

Globally, males spent nearly 1 hour on average per user on Sports sites while females spent 28 minutes in June 2012.
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ASOS Experiences the Facebook Effect

Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI.
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Day 7: comScore at the Games

Males are 11% more likely to visit sports sites compared to the average internet user, while females are 13% less likely.
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7 Out of 10 Brits Surf Travel Sites

Nearly 106 million users accessed a travel site in the EU5 (France, Germany, Italy, Spain and the UK), reaching 57.7 percent of the internet audience in May 2012. The UK (69.4 percent reach) ranked as the top market for penetration of sites like Priceline.com...
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Tablet Users Skew Older and Towards Upper Income Households

A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and...
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Facebook and Twitter –Most European Users Between 15-24 Years Old

The profile of social networking users in Europe reveals an audience that generally skews younger, with 15-24 year olds representing 25.3 percent of users, followed closely by 25-34 year olds at 24.3 percent. While the breakdown of European visitors to...
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Share of Smartphone Market by Operating System in EU5

Symbian’s stronghold on the European smartphone market loosened in 2010 as other platforms gained traction. Symbian saw its smartphone market share decline from 63.0 percent in December 2009 to 47.8 percent in December 2010, while Android consumed the...
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Groupon Contributes to Significant Growth for Coupon Sites in Europe

The total number of people using coupon sites in Europe in a month grew 162 percent to 34.9 million visitors in December 2010 when compared to the prior year. The sizeable growth can largely be attributed to the emergence of Groupon, which was not a significant...
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