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Comscore Appoints Industry Change-Maker Frank Friedman

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.
100% - fts/Comscore-Appoints-Industry-Change-Maker-Frank-Friedman

Comscore Appoints Industry Change-Maker Frank Friedman

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.
100% - ights/Press-Releases/2025/1/Comscore-Appoints-Industry-Change-Maker-Frank-Friedman

Spectrum Reach Empowered Media and Business Planning Through Comscore TV Data

New Teeth Now, a high-end dental implant business in Tampa, FL, sought Spectrum Reach's local expertise to create a strong media strategy and inform their business strategy.
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CES Highlights Test

Take a look at some of Comscore's top highlights from CES 2025.
100% - uest/other/2025/CES-Highlights-Test

Regional Law Firm

Nexstar measured the performance for a regional law firm campaign using Comscore’s Cross-Platform Campaign Ratings solution. The campaign recorded 7.9M Unique Audiences, delivering a 44% reach in the Los Angeles Market, of which 670K were exclusively...
1% - fts/Case-Study-Drafts/Regional-Law-Firm

Proximic by Comscore Releases 2025 State of Programmatic Report

Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, today released its third annual State of Programmatic Report for 2025. A key finding shows...
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CES Highlights Test

Take a look at some of Comscore's top highlights from CES 2025.
100% - fts/CES-Highlights-Test

CES Highlights

Take a look at some of Comscore's top highlights from CES 2025.
100% - fts/CES-Highlights

Comscore Expands Local Currency Partnership with Coastal Television’s Media Group to Deliver Advanced TV Measurement Across 12 Markets

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television’s Media Group. This comprehensive multi-year agreement strengthens Comscore’s...
100% - ights/Press-Releases/2025/1/Comscore-Expands-Local-Currency-Partnership-with-Coastal-Television-s-Media-Group-to-Deliver-Advanced-TV-Measurement-Across-12-Markets

Spectrum Reach Built Trust in Campaign Reporting Utilizing Comscore TV Data

Baer’s Furniture, a high-end family-owned multi-location furniture chain, headquartered in Pompano Beach, FL, has advertised on TV for years but sought accurate reporting and data-driven targeting from Spectrum Reach due to distrust in traditional metrics....
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