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CES 2025 kicks off with Comscore


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Comscore Data Divas at CES C Space

Comscore Data Divas panel at CES in the C-Space with Ann Bee, Google; Sheila Marmon, Mirror Digital; Kelly McMahon, LG Ad Solutions; Noelle Huynh, Warner Brothers Discovery; Andrea Zapata, T-Mobile Advertising Solutions and moderated by Jackelyn Keller,...
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2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
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Publicis - Comscore Trainings


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Cox Media Group and Comscore Agree to New Multi-Year Deal

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
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Consumers set up a blockbuster holiday season at the Box Office

The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
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Golden horse awards

各路華語電影好手聚集在 2024 金馬頒獎典禮上，也在社群媒體上引起了廣泛的討論
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Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
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O Papel das Audiencias Incrementais Sociais no aprimoramento da estrategia digital

En el fragmentado entorno digital actual, alcanzar una medición completa de los medios de comunicación se ha vuelto cada vez más desafiante, pero al mismo tiempo, más crucial. La rápida evolución del consumo de medios digitales, especialmente a través...
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O futuro da medicao cross-platform em um mundo sem cookies

Comprender la totalidad de nuestra audiencia en todas las plataformas digitales es un enorme desafío. La desaparición de cookies de terceros y el aumento de las regulaciones de privacidad han añadido un reto adicional a las complejidades de la medición...
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