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Comscore Snapshot Social Media in the Asia-Pacific region

In this week’s edition of Comscore Snapshot we look at Social Media in the Asia-Pacific region. We define Social Media as sites or mobile applications where the creation and consumption of content is user-generated.
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Keeping Connected TV Hot

Comcore’s Jess Trainor joined industry leaders from Future US Inc, Vevo, Premion, and Xandr in a panel titled, “Keeping Connected TV Hot” to discuss how advertisers are shifting advertising dollars to connected TV to reach the growing number of cord cutters,...
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Comscore Consumer Intelligence is Now Available in all 210 Local Markets Monthly

Comscore (NASDAQ: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an expansion of Comscore Consumer Intelligence,...
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Categoria de telecomunicacoes alcança 59 milhoes de usuarios na rede internet

O distanciamento social imposto pela pandemia causou um grande impacto nos hábitos de consumo da sociedade. O recente análise, identifica como o processo de transformação digital, uso de videoconferências, trabalho remoto e aulas online impactaram no...
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Con la vuelta del futbol local y Tokio 2021 aumento el interes por el deporte en Chile

La mitad de su población tuvo acceso a la categoría deportes y en la región sólo fue superado por Argentina, donde la penetración alcanzó al 60% de los usuarios de internet. El 61% de la audiencia fue masculina y los hombres de entre 45 y 54 años fueron...
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Comscore Reports Third Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2021.
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Comscore tip #1 de 5: Sitios versus Categoría Media Trend

¿Sabías que MyMetrix permite a los sitios evaluar el rendimiento de sus métricas, no tan solo contra sus principales competidores sino también contra categorías de contenido completas? Aquí te enseñamos cómo hacerlo.
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Comscore Selected by Univision to Provide Next-Generation Linear Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire movies ecosystem, and Univision Communications Inc, the leading Spanish-language...
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Radiografia de las audiencias digitales de los unicornios mexicanos

Hace unas semanas, la startup Konfío alcanzó una valuación de 1300 millones de dólares y se subió al selecto grupo de los unicornios mexicanos. Con propuestas disruptivas, un crecimiento exponencial, la tecnología como base y cuantiosas rondas de inversión,...
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Halloween 2021 on Social Top Content and Key Takeaways

Halloween brings out the fun on social media each year as candies, costumes, tricks and treats cover our feeds for a few days. This year was especially exciting in many areas where people were once again able to do some Halloween activities in person....
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