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The Roaring 2020s: The Explosion of Multi-Platform Advertising

Carol Hinnant, Chief Revenue Officer at Comscore, joins advertising and marketing leaders on the blue ribbon panel at the 2021 Variety Entertainment and Technology Summit. They discuss the challenging yet exciting nature of the multi-platform advertising...
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Fintech and traditional banks competition or symbiosis

In this article we look at the online banking ecosystem and ask whether UK consumers are about to adopt new banking fintechs services en masse to manage their money and finances.
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Gaming Continues Upward Trajectory Fueled by Mobile Gaming Apps

The online and mobile gaming industry has seen impressive growth over the past several years, and it has earned its spot as a dominant category in online and mobile media consumption. In this blog post, we dive deeper into gaming’s impressive growth and...
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Comscore tip #4 de 5: Medición de engagement

Conozca cómo medir el engagement a través de las métricas que te proporciona MyMetrix de Comscore.
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Comscore Receives Prestigious BEST Award from Association for Talent Development

Comscore is proud to announce that it has been named a 2021 winner of the Association for Talent Development’s (ATD) BEST Award. Comscore is among 71 organizations from around the globe to receive the award this year.
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Comscore and Spiketrap Webinar Will Examine How Advertisers Can Reach Gaming Audiences Without Cookies

Online gaming and live streaming platforms are an undeniable cultural phenomenon, and as of the end of 2020, 65 percent of households owned a device on which they played games. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting,...
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Brand Protection

The Brand Safety and Suitability Filters in Comscore Activation™ go beyond the typical binary approach to brand safety.
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Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
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Comscore tip #3 de 5: Perfilamiento de sitios

Existe en MyMetrix una funcionalidad que te puede ayudar a filtrar un segmento de un grupo etario específico.
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Comscore Receives Prestigious ISO Certifications for Information Security and Privacy Information Management Systems

Comscore is proud to share that it has received ISO certifications for its information security and privacy information management systems.
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