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Black Friday and the Surrounding Sales Holidays 2020

Black Friday and the surrounding sales holidays, like most everything this year, were certainly different. Not only were there no more rushing the doors of big box stores to fight for deals in person, but there have also been shifts in the economy and...
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Shareablee Adds New Twitter Video Engagement Metrics to Their Suite of Social Media Metrics

US Brands saw an impressive 22.6 billion views on their Twitter videos in October alone.
0% - ights/Press-Releases/2020/12/Shareablee-Adds-New-Twitter-Video-Engagement-Metrics-to-Their-Suite-of-Social-Media-Metrics

The State of Social Video

It has never been clearer that video is a powerful tool for making an impact and sharing information on social media. The recent rise of video-focused platforms like TikTok has brought even more attention to video and encouraged new features like Instagram...
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Comscore Research Captures Evolving Consumer Mobile Behavior

As consumers around the world spend more time online, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories...
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OTT Shows Key Strength in Impression-Based Targeting

Kate Diehl, director of media buying at Pinnacle Advertising sat down with Beet.TV to talk about the growth of OTT services and the importance of taking an impression-based approach to targeting audiences.
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Das Coronavirus und seine Auswirkungen auf den deutschen Kinomarkt

Die Filmindustrie befindet sich, wie der Rest der Welt, in einer noch nie dagewesenen und beispiellosen Situation, bedingt durch die Corona-Pandemie.
0% - ights/Events-and-Webinars/Webinar/2020/Das-Coronavirus-und-seine-Auswirkungen-auf-den-deutschen-Kinomarkt

Comscore Reports Third Quarter 2020 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2020.
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Comscore Provides Update on Strategic Alternatives Review Process

Comscore, Inc. (Nasdaq: SCOR) today provided an update regarding its review of strategic alternatives announced last year. Comscore's board of directors and management, supported by its legal and financial advisors, have conducted a thorough and deliberate...
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The Power of Sports Storytelling

With the right strategy, brands, publishers, content creators and more can transform those sports moments into powerful stories that capture and delight audiences.
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Comscore Snapshots: online finance in Europe

In this week’s edition of Comscore Snapshots, we look at the consumption of finance-related services in Europe. Our analysis includes statistics for France, Germany, Italy, Spain, and the UK.
0% - ights/Blog/Comscore-Snapshots-online-finance-in-Europe