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Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend

One recent comScore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.
15% - ights/Blog/Forget-the-Click-How-the-Click-Thru-Metric-is-Holding-Back-Digital-Media-Spend

How Search is Making us Smarter

While these Google Doodles have perhaps a unique ability to drive these searches, they represent only a tiny fraction of all the new educational information to which search exposes us – both directly and indirectly – every day. Search clearly has an important...
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Social SEO – Facebook & Twitter Best Practices

Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great and all,...
15% - ights/Blog/Social-SEO-Facebook-Twitter-Best-Practices

Online Travel Audience in India Jumps 32 Percent in Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online travel industry in India based on data from its comScore Media Metrix service. The study found that the number of visitors to Travel sites increased...
15% - ights/Press-Releases/2011/6/Online-Travel-Audience-in-India-Jumps-32-Percent-in-Past-Year

Two-Thirds of 13.3 Million Canadian Online Banking Customers Used Online Bill Payment in Q1 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of the comScore Canadian Online Banking Insights report, providing a detailed look into emerging trends in the Canadian online banking industry. Based...
15% - ights/Press-Releases/2011/7/Two-Thirds-of-13.3-Million-Canadian-Online-Banking-Customers-Used-Online-Bill-Payment-in-Q1-2011

UK Mobile Retail Access via Smartphone Grew 163 Percent in Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service showing that 13.5 million users across the five leading European markets (France, Germany, Italy, Spain and the UK), accounting...
15% - ights/Press-Releases/2011/7/UK-Mobile-Retail-Access-via-Smartphone-Grew-163-Percent-in-Past-Year

1 in 10 Internet Users in India Accessed Coupon Sites in June

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the online Coupon category in India from its comScore Media Metrix service. The report showed that in June 2011, 4.6 million Internet users age 15 and older...
15% - ights/Press-Releases/2011/7/1-in-10-Internet-Users-in-India-Accessed-Coupon-Sites-in-June

Online Banking Approaches 3 Million Visitors in Mexico

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest results from a study on the online banking market in Mexico. The study found that nearly 3 million online users in the country visited banking websites during...
15% - ights/Press-Releases/2011/8/Online-Banking-Approaches-3-Million-Visitors-in-Mexico

Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore...
15% - ights/Press-Releases/2011/6/Television-and-Fixed-Internet-Found-to-be-Most-Important-Information-Sources-in-Japan-Following-Earthquake-and-Tsunami

comScore Releases May 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer....
15% - ights/Press-Releases/2011/6/comScore-Releases-May-2011-US-Online-Video-Rankings