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The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined...
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comScore and xAd Partner to Provide Global Measurement Solution

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links...
15% - ights/Press-Releases/2016/6/comScore-and-xAd-Partner-to-Provide-Global-Measurement-Solution

The 2016 U.S. Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform,...
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comScore Brings its Single Metric for Global Multi-Platform Audiences to France

comScore, a leader in measuring the digital world, today announced an important audience measurement “first” in France in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets.
15% - ights/Press-Releases/2017/7/comScore-Brings-its-Single-Metric-for-Global-Multi-Platform-Audiences-to-France

How Important is the OTT Device Market if the Future of TV is Apps

When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not there yet, over the past few years OTT viewing has grown...
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The Importance of Mobile and Multi-Platform Measurement in India

As with the majority of global markets, the number of users accessing the internet via desktop devices has remained relatively static in India in the last couple of years, but to take this as a sign of stagnation within the digital industry would of course...
15% - ights/Blog/The-Importance-of-Mobile-and-Multi-Platform-Measurement-in-India

Facebook & Snapchat: Age Profiles

What exactly is the age profile and what are usage figures of Facebook and Snapchat? January 2018 UKOM approved comScore data showcased that Facebook had a reach of 94% among over 18-24-year-olds.
15% - ights/Presentations-and-Whitepapers/2018/Facebook-Snapchat-Age-Profiles

Cyber Monday Sees 3 Billion in Desktop Online Sales to Rank as Top US Online Spending Day in History

comScore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36 billion in desktop online spending, up 26 percent versus year...
15% - ights/Press-Releases/2017/11/Cyber-Monday-Sees-3-Billion-in-Desktop-Online-Sales-to-Rank-as-Top-US-Online-Spending-Day-in-History

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