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The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
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Broadcast Industry Leaders Spearhead Investment in RUN3TV

In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
15% - ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV

Rising Tide of Social Media Influencers in India

In recent years, Influencer Marketing has emerged as a powerful and widely adopted strategy in the digital advertising landscape. In 2024, we are seeing a global tech giant like Google India partnering with social media influencers, such as Shraddha or...
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Comscore Reports First Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
15% - ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results

Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
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Concert Movies Sing at The Box Office

To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is unprecedented and is a testament to the power that...
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New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence

Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
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Top Trends to Keep an Eye on in 2024

As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
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La Banque en Ligne en Europe

In March 2018, 91% of EU5 digital population accessed some form of financial site or app. Online banking - a subset of online finance - was used by 70% of the EU5 digital population. Compared with some other industries, the banking sector is successfully...
15% - ights/Presentations-and-Whitepapers/2018/Online-Banking-in-Europe

Golden Globes Oscars and More Reaching your Audience

With the Golden Globes and Emmy Awards shows behind us, awards show season is now in full swing. Check out these Comscore insights delving into the year-over-year engagement on both earned and owned social media, as well as performance on linear television...
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