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Above and Beyond in Customer Service

A few weeks ago, I decided to buy a 4G iPhone. Previously, I had used an AT&T Tilt for about three years, having originally bought it because of its ability to reliably synch with comScore’s corporate Exchange e-mail servers. Since I already had an account...
29% - ights/Blog/Above-and-Beyond-in-Customer-Service

Auto Advertisers Go Digital: Doing a Good Job

Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties...
29% - ights/Blog/Auto-Advertisers-Go-Digital-Doing-a-Good-Job

comScore Brand Crosses India

45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
29% - ights/Blog/comScore-Brand-Crosses-India

Google+ Off to a Fast Start with 20 Million Visitors in 21 Days

As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks. That number represents an increase of 82% from the previous week and 561% vs. two weeks prior. The U.S. audience...
29% - ights/Blog/Google-Off-to-a-Fast-Start-with-20-Million-Visitors-in-21-Days

Majority of Smartphone Owners Now Access Travel Information on their Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a U.S. study on mobile travel activities based on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed...
29% - ights/Press-Releases/2012/4/Majority-of-Smartphone-Owners-Now-Access-Travel-Information-on-their-Devices

comScore Announces Availability of Online Audience Measurement Services for Thailand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the inaugural report on Internet usage in Thailand from its comScore Media Metrix service. The report found that Social Networking represented the most-engaging online...
29% - ights/Press-Releases/2012/4/comScore-Announces-Availability-of-Online-Audience-Measurement-Services-for-Thailand

comScore Releases Overview of European Internet Usage for May 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 26.8 hours per person. This study draws its...
29% - ights/Press-Releases/2011/7/comScore-Releases-Overview-of-European-Internet-Usage-for-May-2011

comScore Releases European Engagement and Top Web Properties Rankings for April 2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 365.3 million unique visitors went online in April 2011 for an average of 24.2 hours per person. This study draws its...
29% - ights/Press-Releases/2011/6/comScore-Releases-European-Engagement-and-Top-Web-Properties-Rankings-for-April-2011

A Tipping Point for Online Coupons?

I’ve often wondered if and when the Internet would become a major distribution medium for cents-off coupons issued by CPG manufacturers. Sure, I realize that there are concerns about the possibility of fraud if hackers figured out some way to print millions...
29% - ights/Blog/A-Tipping-Point-for-Online-Coupons

The Top 10 Digital Media Trends of 2010

2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising dollars to the medium.
29% - ights/Blog/The-Top-10-Digital-Media-Trends-of-2010