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Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
23% - ducts/Advertising/Market-Level-Campaign-Measurement

The Top Ten Burning Issues in Digital

Top ten “burning issues” in digital, based on what we at comScore have observed while providing data and analytics to more than 2,000 companies around the world
23% - ights/Blog/The-Top-Ten-Burning-Issues-in-Digital

Taylor Swifts Midnights Takes Social by Storm

Taylor Swift recently broke several streaming and sales records with the release of Midnights. But how has she performed on social media?
23% - ights/Blog/Taylor-Swifts-Midnights-Takes-Social-by-Storm

World Series 2022 is a Home Run Across Screens

Baseball, America’s pastime, has made its way beyond the ballpark and into our homes on a variety of screens. In September alone, MLB.com reached nearly 9% of the US internet population, with users spending 15 million hours on the site.
23% - ights/Blog/World-Series-2022-is-a-Home-Run-Across-Screens

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
23% - ights/Blog/Growing-Big-Game-Audiences-in-2024

CES Highlights Test

Take a look at some of Comscore's top highlights from CES 2025.
23% - uest/other/2025/CES-Highlights-Test

Growing Big Game Audiences in 2024

A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
23% - fts/Growing-Big-Game-Audiences-in-2024

2022 FIFA World Cup the sponsors hitting the back of the net

As we near the final stages of the tournament, we look at how the sponsors are faring.
20% - ights/Blog/2022-FIFA-World-Cup-the-sponsors-hitting-the-back-of-the-net

Representation in media Taking a cue from BillionGirlSummer

Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
20% - ights/Blog/Representation-in-media-Taking-a-cue-from-BillionGirlSummer

ICC Cricket World Cup 2023: A wish of a billion hearts

The beginning of October marked the start of the biggest cricket tournament of the year, the ICC Men’s Cricket World Cup 2023. This 10-nation tournament will be played to crown the new champion of the One Day International format of the game – the final...
20% - ights/Blog/ICC-Cricket-World-Cup-2023-A-wish-of-a-billion-hearts