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Measuring the Effectiveness of Online Advertising: Lessons Learned

Take an in-depth look at the current digital measurement market, an analysis of various leading methodological approaches and case examples of how marketers are using cutting-edge research to improve the return on their marketing investments. In addition,...
0% - ights/Presentations-and-Whitepapers/2010/Measuring-the-Effectiveness-of-Online-Advertising-Lessons-Learned

U.S. Online Holiday Shopping Season Reaches Record 32.6 Billion for November December Period

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported that retail e-commerce spending for the entire November – December 2010 holiday season reached $32.6 billion, marking a 12-percent increase versus last year and an all-time...
0% - ights/Press-Releases/2011/1/U.S.-Online-Holiday-Shopping-Season-Reaches-Record-32.6-Billion-for-November-December-Period

comScore to Speak at the 13th Annual Needham Growth Conference

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Kenneth Tarpey, Chief Financial Officer, will present at the 13th Annual Needham Growth Conference in New York City. The presentation is scheduled to begin at...
0% - ights/Press-Releases/2011/1/comScore-to-Speak-at-the-13th-Annual-Needham-Growth-Conference

Google Android Shows Fastest Growth Among Smartphone Platforms in Germany

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the German smartphone market during the three month average period ending November 2010. The report...
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Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone...
0% - ights/Press-Releases/2010/10/Smartphone-Subscribers-Now-Comprise-Majority-of-Mobile-Browser-and-Application-Users-in-U.S

Battling Bots comScores Ongoing Efforts to Detect and Remove Non Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated...
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comScore to Present at the dbAccess Media & Telecom Conference

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Ken Tarpey, Chief Financial Officer, and Serge Matta, President of Commercial Solutions, will present at the dbAccess Media & Telecom Conference in Palm Beach,...
0% - ights/Press-Releases/2013/2/comScore-to-Present-at-the-dbAccess-Media-Telecom-Conference

comScore to Present at the Oppenheimer 16th Annual Technology, Internet and Communications Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Ken Tarpey, Chief Financial Officer, will present at the Oppenheimer 16th Annual Technology, Internet and Communications Conference in Boston, MA on Tuesday,...
0% - ights/Press-Releases/2013/7/comScore-to-Present-at-the-Oppenheimer-16th-Annual-Technology-Internet-and-Communications-Conference

5 Reasons to Start Using Direct View Today

comScore Digital Analytix® customers have access to Direct View – a quick, easy-to-use, data-driven view of their website performance, with metrics inline on their live site for up to a 28 day look-back window.
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TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to PG

TRA and comScore Partner to Provide Industry Leading Single-Source Cross-Media Measurement Solution to P&G
0% - ights/Press-Releases/TRA-and-comScore-Partner-to-Provide-Industry-Leading-Single-Source-Cross-Media-Measurement-Solution-to-PG