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Growth of Video in Germany: PC and Mobile

The video landscape in Germany is changing as consumption on mobile devices has seen a dramatic growth of 215 percent over the year to 11.5 million mobile viewers in February 2013. In comparison, 46.6 million Germans watched an online video via their...
15% - ights/Infographics/Growth-of-Video-in-Germany-PC-and-Mobile

US Desktop and Mobile E-Commerce Spending on Cyber Monday

In line with our predictions, mobile commerce (i.e. buying on smartphones and tablets) is already playing a major role in online retail this 2013 holiday season.
15% - ights/Infographics/US-Desktop-and-Mobile-E-Commerce-Spending-on-Cyber-Monday

Como vieron los Europeos la UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
15% - ights/Infographics/How-Europe-was-watching-the-UEFA-Champions-League

France Has Highest Reach Worldwide for Jewelry/Luxury Goods/Accessories category

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent...
15% - ights/Infographics/France-Has-Highest-Reach-Worldwide-for-Jewelry-Luxury-Goods-Accessories-category

Milan Fashion Week: How Italian Fashion Brands Are Performing Online

As Milan Fashion Week is in full swing, we took a look at online audience growth via PC to three large fashion brands in Italy, namely Gucci, Dolce & Gabbana and Prada. Over the past year, all three fashion brands showed strong growth figures...
15% - ights/Infographics/Milan-Fashion-Week-How-Italian-Fashion-Brands-Are-Performing-Online

Nearly 7 million Internet Users in Italy Access Government Sites

7 million people in Italy accessed a government site during August 2013, reaching 21 percent of the total internet audience.
15% - ights/Infographics/Nearly-7-million-Internet-Users-in-Italy-Access-Government-Sites

Mobile Millennials in Canada

Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviours compared to your average Canadian. For example, a whopping 70% of Millennials access the internet across both...
15% - ights/Infographics/Mobile-Millennials-in-Canada

How Millennials Are Leading the Mobile Consumption in Brazil

How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average...
15% - ights/Infographics/How-Millennials-Are-Leading-the-Mobile-Consumption-in-Brazil

Mobile is now more engaging than desktop in Canada

As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms,...
15% - ights/Infographics/Mobile-is-now-more-engaging-than-desktop-in-Canada

Digital Consumer Behavior in Mexico

The 2015 Mexico Digital Future in Focus report that was recently released provides an annual summary of the changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising.
15% - ights/Infographics/Digital-Consumer-Behavior-in-Mexico