Search for "↓↓↓一緒に視聴されています(Often Viewed With):↓↓↓" returned 4900 matches

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
23% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones

Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
23% - ights/Blog/Television-and-Cross-Platform-Personification

UK and Ireland 2020 Box Office Year in Review

After five consecutive years when the cinema box office for UK & Ireland exceeded £1.3 billion, widespread lockdowns in 2020 resulted in a 76% drop in revenues. The total revenue across UK & Ireland in 2020 was £322,929,877, down from 2019’s £1,352,180,543....
23% - ights/Blog/UK-and-Ireland-2020-Box-Office-Year-in-Review

On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding...
23% - ights/Blog/On-Branding-Versus-Direct-Response-Advertising

Google+ Off to a Fast Start with 20 Million Visitors in 21 Days

As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks. That number represents an increase of 82% from the previous week and 561% vs. two weeks prior. The U.S. audience...
23% - ights/Blog/Google-Off-to-a-Fast-Start-with-20-Million-Visitors-in-21-Days

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
23% - ights/Blog/Four-Ways-to-Improve-Display-Advertising

Media Industry Shift to Impression-Based Evaluation

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.
23% - ights/Blog/Media-Industry-Shift-to-Impression-Based-Evaluation

When Mobile Web Dominates Apps in an AppDominated World

In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major milestone occurred just this past month—consumers now spend...
23% - ights/Blog/When-Mobile-Web-Dominates-Apps-in-an-AppDominated-World