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Driving lead generation across platforms with Oracle Data Cloud

An Oracle Data Cloud auto client improved lead generation by 73 percent and reduced cost per lead by 46 percent using Comscore segments to extend their TV campaign across digital platforms.
2% - fts/Case-StudiesX/Driving-lead-generation-across-platforms-with-Oracle-Data-Cloud

O Comportamento da Black Friday nas redes sociais

Neste blogpost, você encontrará informações sobre a performance da Black Friday no Brasil em 2020 nas redes sociais e uma comparação com o ano de 2019.
2% - ights/Blog/O-Comportamento-da-Black-Friday-nas-redes-sociais

Comscore anuncia compra da Shareablee, provedor líder de tecnologia e mídias sociais

Comscore today announced that it has acquired Shareablee, an industry-leading marketing analytics and measurement company in the social media space. With the acquisition Comscore plans to expand its Media Metrix® and Video Metrix® currencies to include...
2% - ights/Press-Releases/2021/12/Comscore-Announces-Acquisition-of-Leading-Social-Media-and-Technology-Provider-Shareablee

Online Sports in Europe

This week’s article covers online sports consumption in the EU5 region. We include statistics for France, Germany, Italy, Spain, and the UK. Our snapshot covers sites that offer sporting news, sports magazines, scoreboards, fantasy leagues, and other...
2% - ights/Blog/Online-Sports-in-Europe

Los servicios de salud y las farmacias consolidan su digitalización

Hace medio año en este mismo blog analizábamos cómo la pandemia estaba acelerando la digitalización de la Sanidad Pública, ahora tras 3 olas más de contagios y casi dos años desde que empezase la pandemia, analizamos el comportamiento de los internautas...
2% - ights/Blog/Los-servicios-de-salud-y-las-farmacias-consolidan-su-digitalizacion

Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data...
2% - ights/Press-Releases/2020/9/Comscore-Achieves-Global-Connected-TV-Footprint-with-New-Samba-TV-Partnership

Predictive Audiences for Connected TV

Comscore’s Rachel Gantz and Guido Fambach recently hosted a webinar about predictive audiences for connected TV (CTV). The session, facilitated through Mediatel, introduced Comscore’s latest innovation in audience targeting for Europe.
2% - ights/Blog/Predictive-Audiences-for-Connected-TV

Comscore and Frameplay Launch Brand Lift Survey Series

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game...
2% - ights/Press-Releases/2021/1/Comscore-and-Frameplay-Launch-Brand-Lift-Survey-Series

New Cross-Platform Movie Measurement Solution

Comscore today announced that it is developing the next generation of cross-screen measurement solutions that will deliver a complete understanding of how movies and premium video content are performing, regardless of where audiences are consuming such...
2% - ights/Press-Releases/2021/1/New-Cross-Platform-Movie-Measurement-Solution

Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV Mobile and Desktop

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered...
2% - ights/Press-Releases/2021/2/Comscore-and-MediaMath-Partner-in-LATAM-to-Launch-Programmatic-Contextual-Targeting-for-Connected-TV-Mobile-and-Desktop