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Comscore Everywhere Launches as a New Standard for Single-Source Cross-Platform Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to introduce ‘Comscore Everywhere,’ a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide...
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ights/Press-Releases/2022/1/Comscore-Everywhere-Launches-as-a-New-Standard-for-Single-Source-Cross-Platform-Measurement
Comscore to Provide Deduplicated Connected TV Measurement for YouTube and YouTube TV
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings....
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ights/Press-Releases/2021/8/Comscore-to-Provide-Deduplicated-Connected-TV-Measurement-for-YouTube-and-YouTube-TV
New Personification Methodology Development to Deliver State-of-the-Art Co-Viewing Measurement
Comscore has invented the next generation of personification methodology created to bring person-level measurement to its video products.
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ights/Press-Releases/2021/9/New-Personification-Methodology-Development-to-Deliver-State-of-the-Art-Co-Viewing-Measurement
Comscore Receives Prestigious ISO Certifications for Information Security and Privacy Information Management Systems
Comscore is proud to share that it has received ISO certifications for its information security and privacy information management systems.
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ights/Press-Releases/2021/9/Comscore-Receives-Prestigious-ISO-Certifications-for-Information-Security-and-Privacy-Information-Management-Systems
Trooh Turns to Comscore for DOOH Audience Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home,...
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ights/Press-Releases/2021/10/Trooh-Turns-to-Comscore-for-DOOH-Audience-Measurement
TATA IPL 2022 Indias Super Bowl
Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
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ights/Blog/TATA-IPL-2022-Indias-Super-Bowl
Sales holiday recap: the brands and content that came out on top
Odds are if you’ve turned on your TV, checked your email, or gone on social media in the past few weeks, you’ve seen brands advertising their sales and offers for Black Friday, Cyber Monday, and even an extended Cyber Week sale. Smaller brands celebrated...
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ights/Blog/Sales-holiday-recap-the-brands-and-content-that-came-out-on-top
Comscore Receives Video Viewability Accreditation from Media Rating Council
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited...
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ights/Press-Releases/2021/5/Comscore-Receives-Video-Viewability-Accreditation-from-Media-Rating-Council
Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under...
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ights/Press-Releases/2021/5/Comscore-Announces-New-Agreement-with-Lightbox-OOH-Video-Network-for-Digital-Out-of-Home-Measurement
Comscore Research Uncovers Top Factors Driving Auto Industry Recovery
New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, illuminates how the pandemic has impacted auto shopping behavior, as nearly 3 in 4 consumers who planned to purchase a new vehicle...
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ights/Press-Releases/2021/4/Comscore-Research-Uncovers-Top-Factors-Driving-Auto-Industry-Recovery
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