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Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive Incremental CTV Reach for Major Healthcare Advertiser

Media Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into incremental audience reach across CTV and linear TV...
3% - e-Studies/Monks-Agency-Uses-CCR-Market-level-Measurement-In-The-Trade-Desk

El panorama de CTV en Perú

Comscore presenta su estudio de industria "Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023", respaldado por destacadas compañías y asociaciones del ecosistema digital. El estudio explora los hábitos de consumo y actitudes hacia...
10% - ights/Presentations-and-Whitepapers/2024/El-panorama-de-CTV-en-Peru

Publicidade em TV Conectada: uma oportunidade estratégica para os anunciantes no Brasil

TV Conectada (CTV)
5% - ights/Press-Releases/2024/9/Publicidade-em-TV-Conectada-uma-oportunidade-estrategica-para-os-anunciantes-no-Brasil

Comscore Provides Insight into Sonoro Media’s Hispanic Audience

Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
6% - e-Studies/Comscore-Provides-Insight-into-Sonoro-Media-s-Hispanic-Audience

2024 Presidential Debate: Cross-Screen Performance

Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice President Kamala Harris, the excitement generated...
6% - ights/Blog/2024-Presidential-Debate-Cross-Screen-Performance

Os dados por trás do consumo de CTV no Brasil

Em um país em que 50% da população usuária de internet consome CTV, venha conferir os hábitos de consumo, o que os lares com TV Conectada tem assistido, a publicidade na TV Conectada, as perspectivas de crescimento deste meio na América Latina e muito...
4% - ights/Presentations-and-Whitepapers/2024/Os-dados-por-tras-de-consumo-de-CTV-no-Brasil

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
7% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

2024 State of Privacy in Advertising

This exclusive report provides a comprehensive analysis of the current and anticipated impacts of rapidly evolving data privacy laws in the digital advertising landscape, as reported by top industry leaders.
8% - ights/Presentations-and-Whitepapers/2024/State-of-Privacy-in-Advertising-Report

Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies
7% - ights/Press-Releases/2024/9/Proximic-by-Comscore-Releases-Inaugural-Report-on-the-State-of-Privacy-in-Advertising-for-2024

Una Vision Completa de la Medicion de Audiencias en el Ecosistema Digital Argentino

Hace unas semanas, Comscore, junto a líderes de la industria, analizó los desafíos y oportunidades en la publicidad digital actual. El evento reunió a profesionales destacados de agencias, medios y anunciantes para discutir los nuevos hábitos de consumo...
7% - ights/Infographics/Una-Vision-Completa-de-la-Medicion-de-Audiencias-en-el-Ecosistema-Digital-Argentino