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IA TikTok Gaming y mas

Entre los temas que más interés suscitaron, destacamos nuestros datos sobre IA, el auge de TikTok, la industria del gaming, los principales players del e-commerce y el fenómeno “Barbenheimer”. A continuación, os compartimos unos Key Takeaways sobre estas...
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Um olhar em Social media – Insights 2023 x 2024

Que tal uma visão sobre os principais aspectos de Social Media para você ter dados e insights sobre esta audiência que é uma grande oportunidade na nossa indústria? Confira o conteúdo do nosso último webinar Um Olhar em Social Media - Insights 2023 X...
8% - ights/Presentations-and-Whitepapers/2024/Um-olhar-em-Social-media-Insights-2023-x-2024

Comscore Collaborates with Snowflake

In this joint webinar on May 1, 2024, Comscore shared how it leverages Snowflake Data Clean Rooms to easily and securely collaborate with their media partners, helping them access Comscore's rich data assets across activation, attribution, and measurement...
8% - ights/Presentations-and-Whitepapers/2024/Comscore-Collaborates-with-Snowflake

Diversity & Inclusion


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Comscore at the 26th Annual Needham Growth Conference

Comscore (Nasdaq: SCOR) today announced that its executive leadership will participate in Needham & Co’s 26th Annual Growth Conference.
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Third-Party Cookie Deprecation Is Still on the Horizon

The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
8% - ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon

The Town 2023 o show em social media

A estreia de um dos eventos mais aguardados pelos paulistanos foi cercada de expectativas e investimentos e ações de grandes marcas. The Town 2023, que ocorreu entre 2 e 10 de setembro, multiplicou nas redes sociais. Confira esta análise que preparamos...
8% - ights/Blog/The-Town-2023-o-show-em-social-media

Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
8% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

Comscore Secures Multi-Season Agreement with The Summit League

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership...
7% - ights/Press-Releases/2025/4/Comscore-Secures-Multi-Season-Agreement-with-The-Summit-League

Top 23 Insights of 2023

2024 is soon upon us – with exciting and critical moments for marketers to engage their audiences including major events such as an election campaign, the Paris games and the deprecation of cookies.
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