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Tendencias de Redes Sociales en Latinoamérica para 2024

En el webinar anual de Comscore “El Estado de Social Media”, realizado el 8 de agosto de 2024, se revelaron las tendencias emergentes en redes sociales que están redefiniendo los hábitos de consumo y la dinámica de las audiencias digitales en Latinoamérica.
9% - ights/Blog/Tendencias-de-Redes-Sociales-en-Latinoamerica-para-2024

Social Incremental: Una mirada completa a la medición de personas en el ecosistema digital Argentino

En el entorno digital fragmentado de hoy, medir de manera completa y precisa los medios de comunicación es más desafiante y crucial que nunca. En Comscore, nos dedicamos a mantenerte a la vanguardia con innovaciones que perfeccionen tu narrativa digital.
3% - ights/Presentations-and-Whitepapers/2024/Social-Incremental-Una-mirada-completa-a-la-medicion-de-personas-en-el-ecosistema-digital-Argentino

The Score by Comscore

Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
7% - fts/The-Score-by-Comscore

Comscore Social Incremental Audience

Comscore integrates social media audience data with traditional digital measurement of domains and apps, providing clients the full picture of their total audience size and demographic composition to optimize their strategies.
4% - e-Studies/Comscore-Social-Incremental-Audience

O Brilho do Brasil Olimpíadas Paris 2024

Muito mais que um espetáculo dos nossos atletas, as Olimpíadas também deram o que falar através do engajamento das redes sociais em nosso País! Confira o nosso infográfico com dados dos maiores destaques deste evento.
7% - ights/Infographics/O-Brilho-do-Brasil-Olimpiadas-Paris-2024

¡LATAM Juega! Una Mirada al Ecosistema Gaming y sus Oportunidades para Anunciantes

En una industria valorada en cerca de 10 billones de dólares en Latinoamérica, el universo gaming ofrece grandes oportunidades para las marcas.
6% - ights/Presentations-and-Whitepapers/2024/LATAM-Juega-Una-Mirada-al-Ecosistema-Gaming

Comscore and FreeWheel Forge Next-Gen Partnership

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio
2% - ights/Press-Releases/2024/8/Comscore-and-FreeWheel-Forge-Next-Gen-Partnership

Validate LDA Compliance with Comscore Campaign Ratings Measurement


4% - e-Studies/Validate-LDA-Compliance-with-Comscore-Campaign-Ratings-Measurement

Comscore Campaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics

Comscore CamComscore Empowers Bourbon Distillery to Improve Demographic Targeting Through Access to In-Flight Cross-Platform Campaign Metricspaign Ratings Improves Demographic Targeting Through In-flight Cross Platform Campaign Metrics
3% - e-Studies/Comscore-Campaign-Ratings-Improves-Demographic-Targeting-Through-In-flight-Cross-Platform-Campaign-Metrics

Comscore Campaign Ratings Now Integrated Into Basis Technologies

Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of Comscore’s omnichannel ad measurement solution, Comscore Campaign Ratings (CCR), into Basis platform....
7% - ights/Press-Releases/2024/8/Comscore-Campaign-Ratings-Now-Integrated-Into-Basis-Technologies