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El Creciente Papel de la IA en Mexico

El pasado 28 de mayo, asistimos al evento Integreat en la Ciudad de México, un encuentro que reunió a líderes en marketing, ventas y tecnología para explorar la integración de estrategias y tecnologías de inteligencia artificial (IA) con el fin de mantener...
7% - ights/Blog/El-Creciente-Papel-de-la-IA-en-Mexico

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
7% - ights/Blog/Growing-Big-Game-Audiences-in-2024

The State of Social Media

En un ecosistema cada vez más cross-platform y cross-content, entender cómo evolucionan las plataformas, los formatos y las audiencias es clave para tomar mejores decisiones.
7% - ights/Presentations-and-Whitepapers/2025/The-State-of-Social-Media-LATAM

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
7% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

Comscore Reports First Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
7% - ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results

Liderando o futuro da medição digital

Nós queremos que você esteja conosco, na vanguarda e liderando o futuro da medição digital. Nossas soluções que se integram cross-platform podem alavancar as suas estratégias digitais e o seu negócio! Por isso, trazemos alguns materiais com dados para...
7% - ights/Presentations-and-Whitepapers/2024/Liderando-o-futuro-da-medicao-digital

Comscore anuncia a edicao 2024 do seu estudo de TV Conectada na America Latina

Comscore (NASDAQ: SCOR), un socio de confianza para la planificación, transacción y evaluación de medios en todas las plataformas anunció hoy el lanzamiento de la edición 2024 de su estudio sobre Connected TV, OTT y Addressable Advertising en América...
7% - ights/Press-Releases/2024/10/Comscore-anuncia-la-edicion-2024-de-su-estudio-de-Connected-TV-en-America-Latina

Is your brand ready for a Paralympic summer

The Paris 2024 Paralympic Games run from August 28 to September 8 and Channel 4 Sport’s YouTube channel will broadcast every single televised moment of live sport from the Paris 2024 Paralympic Games through its in-house social agency 4Studio
7% - ights/Blog/Is-your-brand-ready-for-a-Paralympic-summer

Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?

With consumers feeling the pinch of increased credit use and continued high automobile rates (for example, the average rate for a new car loan with a 60-month term was 8.22% as of February 2024)- bank auto lenders have increasingly turned to pre-qualification...
7% - ights/Blog/Is-Auto-Loan-Pre-Qualification-an-Answer-to-Engage-Consumers-Earlier

Fast Facts Chinese New Year 2024 on social media

The Year of the Dragon unleashes a global celebration. Check out how social media celebrated Chinese New Year, 2024 in this easy-to-digest infographic.
7% - ights/Infographics/Fast-Facts-Chinese-New-Year-2024-on-social-media