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La final de la Kings y Queens league

¡Descubre la revolución del fútbol siete que eleva a las marcas, las acerca a un público más joven y une continentes!
7% - ights/Blog/La-final-de-la-Kings-y-Queens-league

Comscore Campaign Ratings Now Integrated Into Basis Technologies

Basis Technologies (https://basis.com), a global provider of media automation and programmatic advertising solutions, today announced an integration of Comscore’s omnichannel ad measurement solution, Comscore Campaign Ratings (CCR), into Basis platform....
7% - ights/Press-Releases/2024/8/Comscore-Campaign-Ratings-Now-Integrated-Into-Basis-Technologies

The Score by Comscore

Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
7% - fts/The-Score-by-Comscore

Vamos as compras O potencial do varejo on-line no Brasil

No segundo semestre, o comércio varejista se prepara para uma das datas mais aguardadas do setor: a Black Friday. Diante do momento, vale a pena ficar por dentro das informações sobre a categoria Retail, o varejo on-line, nos canais digitais e de mídias...
7% - ights/Blog/Vamos-as-compras-O-potencial-do-varejo-on-line-no-Brasil

Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
7% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023

Tendencias Digitales 2024 en América Latina

Comscore revisa los principales cambios en los hábitos de consumo digital a través de industrias como retail, publishers, social media, entre otras.
7% - ights/Presentations-and-Whitepapers/2024/Tendencias-Digitales-2024-en-America-Latina

Una Vision Completa de la Medicion de Audiencias en el Ecosistema Digital Argentino

Hace unas semanas, Comscore, junto a líderes de la industria, analizó los desafíos y oportunidades en la publicidad digital actual. El evento reunió a profesionales destacados de agencias, medios y anunciantes para discutir los nuevos hábitos de consumo...
7% - ights/Infographics/Una-Vision-Completa-de-la-Medicion-de-Audiencias-en-el-Ecosistema-Digital-Argentino

Consumer Trends to Know from ARF Shopper 2024

ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.
7% - ights/Blog/Consumer-Trends-to-Know-from-ARF-Shopper-2024

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
7% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

Growing Big Game Audiences in 2024

A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
7% - fts/Growing-Big-Game-Audiences-in-2024