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2025 State of Programmatic Report

Explore the key insights shaping programmatic advertising with Proximic by Comscore’s third annual State of Programmatic Report.
7% - ights/Presentations-and-Whitepapers/2025/2025-State-of-Programmatic-Report

2023 Year in Review UK Edition

Gain a comprehensive understanding of the trends of 2023 in the UK social media and digital landscapes and discover effective strategies for seamlessly integrating your digital and social media tactics in 2024.
7% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-UK-Edition

Driving Brand Marketing ROI Across All Screens and Formats

This session with Comscore Chief Commercial Officer, Steve Bagdasarian, and Kochava CEO and Founder, Charles Manning, presented new insights from ad campaigns that have driven meaningful performance outcomes for brands, drawing from robust cross-platform...
7% - ights/Presentations-and-Whitepapers/2024/Driving-Brand-Marketing-ROI

Comscore at the 16th Annual Gabelli Media and Entertainment Symposium

RESTON, Va., June 4, 2024 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that Chief Executive Officer Jon Carpenter will participate in Gabelli Funds 16th Annual Media & Entertainment Symposium...
7% - ights/Press-Releases/2024/5/Comscore-at-the-16th-Annual-Gabelli-Media-and-Entertainment-Symposium

Insights AI Generativa: writing, editing, designing

Os softwares de Inteligência Artificial Generativa, que estão acessíveis para uso pelas pessoas em projetos pessoais e profissionais, atingiu diversos novos marcos em 2023, e modelos de aprendizagem profunda que geram imagens, texto, código e outros conteúdos...
7% - ights/Blog/Insights-AI-Generativa-writing-editing-designing

deinfluencing Descifrando la nueva tendencia de las redes sociales

¿En qué momento la influencia se convierte en una falta de influencia? La última tendencia que se ha colado en las redes sociales es la "desinfluencia". Los creadores de contenido que se han sumado a ella comparten su opinión sobre productos a evitar...
7% - ights/Blog/deinfluencing-Descifrando-la-nueva-tendencia-de-las-redes-sociales

Insights desde Mercado Ads Studio

En el marco de Advertising Week 2024 LATAM, Iván Marchant, VP de Comscore para Latinoamérica, participó en una conversación destacada con Diego Barrazas, host del popular podcast DEMENTES, en Mercado Ads Studio, una cabina de streaming de la plataforma.
7% - ights/Blog/Insights-desde-Mercado-Ads-Studio

Comscore presentó los hallazgos clave de su estudio 2024 sobre Connected TV en América Latina

Comscore (NASDAQ: SCOR), socio confiable para la planificación, transacción y evaluación de medios en múltiples plataformas, presentó los resultados de su estudio 2024 sobre Connected TV (CTV), OTT y Addressable Advertising en América Latina. Este análisis...
7% - ights/Press-Releases/2024/12/Comscore-presento-los-hallazgos-clave-de-su-estudio-2024-sobre-Connected-TV-en-America-Latina

O Brilho do Brasil Olimpíadas Paris 2024

Muito mais que um espetáculo dos nossos atletas, as Olimpíadas também deram o que falar através do engajamento das redes sociais em nosso País! Confira o nosso infográfico com dados dos maiores destaques deste evento.
7% - ights/Infographics/O-Brilho-do-Brasil-Olimpiadas-Paris-2024

CES Highlights

Take a look at some of Comscore's top highlights from CES 2025.
7% - fts/CES-Highlights