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Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
7% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens

CES Highlights Test

Take a look at some of Comscore's top highlights from CES 2025.
7% - uest/other/2025/CES-Highlights-Test

CES Highlights Test

Take a look at some of Comscore's top highlights from CES 2025.
7% - fts/CES-Highlights-Test

Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies
7% - ights/Press-Releases/2024/9/Proximic-by-Comscore-Releases-Inaugural-Report-on-the-State-of-Privacy-in-Advertising-for-2024

Top Trends to Keep an Eye on in 2024

As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
6% - ights/Blog/Top-Trends-to-Keep-an-Eye-on-in-2024

América Latina: ¡Gamers, publicidad, marcas, livestreaming y más!

El más reciente estudio de Comscore, realizado en colaboración con empresas destacadas de la industria, revela un panorama próspero para las marcas en el mundo del gaming en Latinoamérica.
6% - ights/Presentations-and-Whitepapers/2024/America-Latina-Gamers-publicidad-marcas-livestreaming-y-mas

Explorando el Universo Gaming en LATAM: Marcas, Gamers y Estrategias Publicitarias

Comscore desvela los hallazgos de su primer estudio sobre Gaming Advertising en América Latina. Este exhaustivo análisis profundiza en las preferencias de los gamers de la región, desde los dispositivos de videojuegos más utilizados hasta su actitud hacia...
6% - ights/Presentations-and-Whitepapers/2024/Explorando-el-Universo-Gaming-en-LATAM-Marcas-Gamers-y-Estrategias-Publicitarias

¡LATAM Juega! Una Mirada al Ecosistema Gaming y sus Oportunidades para Anunciantes

En una industria valorada en cerca de 10 billones de dólares en Latinoamérica, el universo gaming ofrece grandes oportunidades para las marcas.
6% - ights/Presentations-and-Whitepapers/2024/LATAM-Juega-Una-Mirada-al-Ecosistema-Gaming

Comscore Appoints New Chief Marketing Officer

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic...
6% - ights/Press-Releases/2025/1/Comscore-Appoints-New-Chief-Marketing-Officer