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Publicidad en CTV: Una Oportunidad Estratégica para las Marcas en Colombia

La inversión en Connected TV (CTV) está proyectada para alcanzar entre el 25 al 50% del total de presupuestos publicitarios en los próximos cinco años, según el último estudio de Comscore, patrocinado por Sirpocal, OMG, Pluto TV, Roku, Canela Media, Kivi,...
5% - ights/Press-Releases/2024/7/Publicidad-en-CTV-Una-Oportunidad-Estrategica-para-las-Marcas-en-Colombia

Fast Facts la finale di UEFA Euro 2024 sui social media

On July 14th, Spain overcame England in the 17th UEFA European Championship final at the Olympistadion in Berlin. Check out this quick infographic to see the impact of the hashtag #Euro2024 on final day, the top influencers, the top post, and which of...
8% - ights/Infographics/Fast-Facts-UEFA-Euro-2024-final-on-social-media

Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
3% - ights/Blog/Consumer-Demand-for-Rich-Rewards-Rises

Online Brokerage Shopper Trends in 2024

It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
10% - ights/Blog/Online-Brokerage-Shopper-Trends-in-2024

Demand for CDs Soars

From January 2022 to March 2024, the number of consumers who visited banking websites to shop for certificates of deposit (CDs) grew more than three-fold according to Comscore Digital Data.
11% - ights/Blog/Demand-for-CDs-Soars

Perfil de los Espectadores de Connected TV en Colombia

Comscore, tras su estudio de investigación de mercado anual, identificó la penetración de los espectadores de Connected TV en Latinoamérica y Colombia, resumiendo el perfil de estos espectadores en cuanto a sus preferencias de contenido y percepción hacia...
4% - ights/Infographics/Perfil-de-los-Espectadores-de-Connected-TV-en-Colombia

Descifrando el consumo de Connected TV

Comscore, IAB Uruguay y CUAM presentan las últimas tendencias y conocimientos sobre Connected TV (CTV), addressable advertising y el contenido Over-the-top (OTT) en el país.
10% - ights/Presentations-and-Whitepapers/2024/Descifrando-el-consumo-de-Connected-TV

Social waves Measuring the True Reach of Digital Content

Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
9% - ights/Blog/Social-waves-Measuring-the-True-Reach-of-Digital-Content

Social Media Shines as Mobile Rises for Accommodation Content

Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
3% - ights/Blog/Social-Media-Shines-as-Mobile-Rises-for-Accommodation-Content

Comscore UX Journey

Comscore UX Journey helped credit card issuers to deep-dive into customer experiences on selected topics to determine their market position and future-proof their products
4% - fts/Case-Study-Drafts/Comscore-UX-Journey