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Publicidade em TV Conectada: uma oportunidade estratégica para os anunciantes no Brasil

TV Conectada (CTV)
5% - ights/Press-Releases/2024/9/Publicidade-em-TV-Conectada-uma-oportunidade-estrategica-para-os-anunciantes-no-Brasil

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
5% - ights/Blog/Ad-Optimization-and-Cutting-Through-the-Noise-in-a-Crowded-Media-Year

Coachella 2023 Lineup stars partner brands influencers and fashion vibes on social media

Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.
5% - ights/Blog/Coachella-2023-Lineup-stars-partner-brands-influencers-and-fashion-vibes-on-social-media

Connected TV en Argentina, 2023

Comscore presenta su estudio de industria "Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023", respaldado por importantes compañías y asociaciones del ecosistema digital. Este informe explora los hábitos de consumo y las actitudes...
5% - ights/Presentations-and-Whitepapers/2024/Connected-TV-en-Argentina-2023

Social Media Ranking by Engagement in India

From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter...
5% - ights/Rankings/Social-Media-Ranking-by-Engagement-in-India

Closed Loop Cross-Platform Audience Reach with Comscore

CES is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage.
5% - fts/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

How Millennials Are Leading the Mobile Consumption in Brazil

How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average...
5% - ights/Infographics/How-Millennials-Are-Leading-the-Mobile-Consumption-in-Brazil

CTV en Colombia: Un análisis profundo del panorama actual y sus tendencias

Comscore e IAB Colombia presentaron su estudio más reciente sobre Connected TV en el país. Durante este evento, se exploraron a fondo las últimas tendencias y conocimientos sobre CTV, addressable advertising y contenido Over-the-top (OTT) en Colombia.
5% - ights/Presentations-and-Whitepapers/2024/CTV-en-Colombia-Un-analisis-profundo-del-panorama-actual-y-sus-tendencias

Servicos Financeiros um panorama do consumidor digital no Brasil

Nos últimos anos, os Serviços Financeiros expandiram a atuação nos canais digitais e nas redes sociais. A necessidade de compreender o consumidor nos múltiplos canais que os Serviços Financeiros abrangem é essencial para o futuro do planejamento das marcas...
5% - ights/Infographics/Servicos-Financeiros-um-panorama-do-consumidor-digital-no-Brasil

Future of Media Measurement Q&A with Bill Livek

Comscore's CEO and Executive Vice Chairman Bill Livek joined Steve Lanzano, President and CEO of TVB, to answer some questions about the future of media measurement.
5% - ights/Videos/Interview/Future-of-Media-Measurement-Q-A-with-Bill-Livek