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One reach digital: Audiencias sociales incrementales en México

Social Incremental, la nueva integración de datos de redes sociales en la herramienta de Comscore, permite a los medios consolidar en una única plataforma el alcance total de sus medios digitales y redes sociales, sin duplicidad de audiencia.
3% - ights/Blog/One-reach-digital-Audiencias-sociales-incrementales-en-Mexico

Fast Facts: Indian Premier League 2024

The Indian Premier League (IPL) season has just finished with a storming win for Knight Riders. We review the competition’s impact on social media.
9% - ights/Infographics/Fast-Facts-Indian-Premier-League-2024

Comscore and Snowflake: Data Delivery at Scale

Comscore and Snowflake came together on May 1, 2024, in a webinar called ‘Comscore Collaborates with Media Partners in Snowflake Data Clean Rooms for Audience Insights, Measurement, and Enrichment’. It was an hour geared towards technologists, business...
5% - ights/Blog/Comscore-and-Snowflake-Data-Delivery-at-Scale

Extrayendo el valor de la informacion en el Turismo

El pasado 23 de mayo, asistimos al Congreso de Marketing Turístico Travel Update 2024 en el Golfo de Morrosquillo, Colombia. Este evento se ha consolidado como un espacio fundamental para la capacitación y el desarrollo profesional en la industria turística.
13% - ights/Blog/Extrayendo-el-valor-de-la-informacion-en-el-Turismo

Cross-platform: transformando a medição de mídia no Brasil

No último ProXXIma, nós apresentamos o painel Cross-platform, transformando a medição de mídia no Brasil, no qual Ingrid Veronesi, nossa country manager, se reuniu com com Bebeto Pirró, Advertising Director – Ad Sales VP no UOL, Celia Kakitani – Ad Sales...
4% - ights/Presentations-and-Whitepapers/2024/Cross-platform-transformando-a-medicao-de-midia-no-Brasil

Liderando o futuro da medição digital

Nós queremos que você esteja conosco, na vanguarda e liderando o futuro da medição digital. Nossas soluções que se integram cross-platform podem alavancar as suas estratégias digitais e o seu negócio! Por isso, trazemos alguns materiais com dados para...
7% - ights/Presentations-and-Whitepapers/2024/Liderando-o-futuro-da-medicao-digital

Comscores Advocacy and Political Solutions Yielding Client Success

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on this upcoming November’s Presidential Election, Comscore’s suite of solutions for the Political sector is attracting increasing...
5% - ights/Blog/Comscores-Advocacy-and-Political-Solutions-Yielding-Client-Success

Servicos Financeiros um panorama do consumidor digital no Brasil

Nos últimos anos, os Serviços Financeiros expandiram a atuação nos canais digitais e nas redes sociais. A necessidade de compreender o consumidor nos múltiplos canais que os Serviços Financeiros abrangem é essencial para o futuro do planejamento das marcas...
5% - ights/Infographics/Servicos-Financeiros-um-panorama-do-consumidor-digital-no-Brasil

Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
3% - ights/Blog/Whos-Watching-Those-Political-Ads-Anyway

2024 Summer Games Audience Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns focused on the 2024 Summer Games, including off-the-shelf and custom audience ideas.
10% - ights/Presentations-and-Whitepapers/2024/2024-Summer-Games-Audience-Targeting-Guide