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The Social Bowl: Top Brands, Influencers and Content throughout the Big Game

On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cross-platform campaign across screens and audiences during...
5% - ights/Blog/The-Social-Bowl-Top-Brands-Influencers-and-Content-throughout-the-Big-Game

Social Scorecard Semanal

Estas son las publicaciones, las marcas y los influencers que han liderado las redes sociales en $country.
5% - ights/Social-Scorecard-Semanal

Streaming en Mexico

La adopción de servicios de streaming y el uso de dispositivos de Connected TV (CTV) están experimentando un rápido crecimiento en México, según revela el último estudio de Comscore, patrocinado por Sirpocal, OMG, Pluto TV, Roku, Canela Media, Kivi, Mercado...
5% - ights/Press-Releases/2024/5/Streaming-en-Mexico

Digital Consumer Behavior in Mexico

The 2015 Mexico Digital Future in Focus report that was recently released provides an annual summary of the changes in digital consumer behavior that occurred in various online sectors, including mobile, social networking, retail, video and digital advertising.
5% - ights/Infographics/Digital-Consumer-Behavior-in-Mexico

L effetto della serie Beckham sui social media

Fisher Stevens' documentary series 'Beckham' premiered on Netflix in October 2023. The four-part miniseries chronicles English footballer David Beckham's story – covering his career on the pitch spanning various international clubs and featuring interviews...
5% - ights/Blog/The-Beckham-series-effect-on-social-media

The Big Game 2023 was a Touchdown on Social Media

During Sunday’s match-up between Kansas City and Philadelphia, all eyes were not just on television screens.
5% - ights/Blog/The-Big-Game-2023-was-a-Touchdown-on-Social-Media

Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence

In this presentation, ANA’s See Her and Comscore introduce an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
5% - ights/Presentations-and-Whitepapers/2024/Gender-Inclusive-Audience-Intelligence

El espeluz-tacular impacto de Halloween en las redes sociales

In this brief infographic, we explore the global impact Halloween has had on social media so far. As excitement builds before the creepiest night of the year, we answer these questions…
5% - ights/Infographics/The-Spook-tacular-Impact-of-Halloween-on-Social-Media

Balotaje en Argentina Que nos dicen las plataformas sociales

A pocos días del balotaje en Argentina, Comscore ofrece un resumen sobre cómo evolucionan las estrategias políticas de los líderes más prominentes del país y cómo se manifiesta su engagement en sus perfiles de redes sociales. Después de cuatro años con...
5% - ights/Blog/Balotaje-en-Argentina-Que-nos-dicen-las-plataformas-sociales

Publicidad en CTV: Una Oportunidad Estratégica para las Marcas en Colombia

La inversión en Connected TV (CTV) está proyectada para alcanzar entre el 25 al 50% del total de presupuestos publicitarios en los próximos cinco años, según el último estudio de Comscore, patrocinado por Sirpocal, OMG, Pluto TV, Roku, Canela Media, Kivi,...
5% - ights/Press-Releases/2024/7/Publicidad-en-CTV-Una-Oportunidad-Estrategica-para-las-Marcas-en-Colombia