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Comscore INTERACT 2023

COMSCORE INTERACT LONDON will bring together the most creative and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders to get the inside word on what's working for high-performing brands, how to stay...
5% - fts/interact-london-2023

Los equipos con los hinchas más comprometidos de la Liga de Campeones

In January 2023, the cross-platform audience on Facebook, Twitter, and Instagram reached 1.3 billion people who generated 987.8 million social interactions during the month.
5% - ights/Rankings/Champions-League-Ranking-by-engagement

Comscore Custom Solutions

In a complex and constantly changing world, companies need to react to the competitive environment with answers that can guide their business toward success. At Comscore, we measure what matters to you, to help you make timely decisions based on multiplatform...
5% - fts/Comscore-Custom-Solutions

2022 FIFA World Cup the sponsors hitting the back of the net

As we near the final stages of the tournament, we look at how the sponsors are faring.
5% - ights/Blog/2022-FIFA-World-Cup-the-sponsors-hitting-the-back-of-the-net

Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation

News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
5% - ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation

Pulling Back the Curtain on the 2023 Oscars

With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
5% - ights/Blog/Pulling-Back-the-Curtain-on-the-2023-Oscars

Comscore Reaches Multi-Year Exclusive Agreement With BB Theatres

Comscore announces a multi-year, exclusive agreement with B&B Theatres® to provide Comscore’s innovative theatre and circuit management solutions to increase productivity and manage content across B&B’s 57 locations in real-time.
5% - ights/Press-Releases/2024/4/Comscore-Reaches-Multi-Year-Exclusive-Agreement-With-BB-Theatres

ID-Free Targeting that Performs

The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to audience targeting.
5% - ights/Blog/ID-Free-Targeting-that-Performs

Golden Globes Oscars and More Reaching your Audience

With the Golden Globes and Emmy Awards shows behind us, awards show season is now in full swing. Check out these Comscore insights delving into the year-over-year engagement on both earned and owned social media, as well as performance on linear television...
5% - ights/Blog/Golden-Globes-Oscars-and-More-Reaching-your-Audience

Credit Card Prequalification Gives Control to the Consumers

Demand for consumer credit cards remains high as issuers develop strong benefits and offer rich rewards to attract consumers.
5% - ights/Blog/Credit-Card-Prequalification-Gives-Control-to-the-Consumers